Friday, February 28, 2014

Recurring Reference Question:
I have a marketing project to do, and I found a report on Google, but it costs $$$$. What should I do?

Market research reports that one finds via Google, with price tags attached, are typically produced by private market research firms. The Sawyer Library does not have access to these reports.

However, the library does subscribe to several online resources which can provide market and consumer information. Have a look at the library's guide to Marketing and Advertising Resources, and in particular take note of Euromonitor's Passport GMID (Global Market Information Database).)

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